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Like every great ride, our journey began pretty simply, too. With a small group of cycling buddies riding bikes, exploring routes, and slowly turning our passion into something we could share with others.
But of course, we’re not doing it alone. Behind us is a whole team of cyclists, travel advisors, route designers, and logistics pros who keep everything running smoothly.
With Bike Tours Norway, you’re in the hands of experts who know Norway inside and out—from iconic routes and scenic detours to carefully chosen hotels, cozy inns, and bike-friendly pubs that make every stop along the way just as enjoyable as the ride itself.
Thanks to years of planning tours and working closely with trusted on-the-ground partners, we design every itinerary with precision and insight—ensuring each journey is smooth, authentic, and memorable.
But our story doesn’t end here. Together with our wider Europe Cycling Holidays team, we cover the whole continent—offering unforgettable rides across over 20 countries.
From Norway’s fjords to Spain’s vineyards, from the Alps to the Greek islands, we’ve built a network of tours designed for every kind of rider, all crafted to deliver exceptional experiences from start to finish.
Under Europe Cycling Holidays, we operate a growing collection of cycling brands, each built around some of the world’s most iconic cycling regions:
By uniting everything under one name, we can focus entirely on what we do best: crafting flexible, well-supported, and unforgettable cycling adventures for people who love the ride as much as we do.
Of course, none of this would be possible without the incredible people behind the scenes.
Lead Travel Advisor
Lan is the guy you want in your support car — cool under pressure, obsessively organized, and somehow always three turns ahead. He’s our behind-the-scenes MVP, planning routes, solving puzzles, and keeping the whole operation smooth.
Lately, he's added a new title to his jersey: Dad. When he’s not mapping out your cycling adventure, he’s enjoying life’s newest ride, parenthood.
But don’t worry — he’s still leading the pack. Just with a little less sleep and a lot more coffee.
Travel Agent
Janez blends drama and gears like no one else. By day, he’s helping you sort out your pre-tour questions with grace and flair. By night, he’s in the front row at the theatre.
Once, he spontaneously joined the Redbull’s iconic Goni Poni race up Vršič Pass dressed as Hamlet. He says the whole ride was about “to be or not to be... in first gear.” Either way, it was a performance for the ages.
Travel Agent
Ask Matic where he'd teleport right now, and he'd say: cruising Tenerife’s switchbacks and a snack stop in sight. He’s got a thing for epic roads and sunny climbs, which makes him pretty great at planning yours.
Back at HQ, Matic is your go-to for fast replies, friendly fixes, and the kind of itinerary tweaks that turn a good trip into a great one. Need a scenic detour or a last-minute wine tasting? He’s already on it!
Travel Agent
If Rebeka had a euro for every time she said “Did you see that Roglič attack?!”, she’d have enough to sponsor her own cycling team. As Primož Roglič’s undisputed #1 fan, she brings that same passion and precision to every tour she builds.
Passionate, creative, and always ten steps ahead, she’s the mastermind behind routes that feel like video from Insta reels. She plans every trip like it’s a grand tour: smooth, scenic, and with a little drama (the good kind).
While Europe Cycling Holidays is all about cycling, we’re also part of something bigger—the World Discovery travel network, a global family of travel brands that has been creating extraordinary journeys since 2014.
Europe Cycling Holidays is one of several travel brands founded within World Discovery travel network, all shaped by a shared commitment to high-quality travel.
World Discovery provides guidance, vision, and support to all the teams behind these brands—whether focused on cycling and hiking tours, cultural journeys, or luxury escapes—so each team can thrive with the same values of quality, flexibility, and care.
With everything under one roof, we share knowledge, align our standards, and constantly improve how we support you before, during, and after your trip.
Why this matters:
With over 10,000 travelers joining us each year across the brands and an average guest rating of 4.7 out of 5, we’re proud to be trusted by cyclists, hikers, and curious explorers from around the world.
Shared tools and smart travel tech let us streamline planning, improve communication, and handle logistics more efficiently—so you enjoy seamless experiences, faster support, and thoughtful extras, all without hidden costs.
We are a financially protected company, operating under EU consumer protection laws, and offering secure, flexible payments.
Our executive team is the core of the company. They provide leadership, direction, and support to every team—from cycling to holidays—ensuring that each group has the vision and resources to thrive.
Chief Product Development Officer
Matevž leads the product development of our cycling tours, turning exceptional trails into fully accessible experiences for our guests. His team researches routes, designs itineraries, and ensures each tour meets our standards for safety, logistics, and overall experience.
Chief Technology Officer
As our Chief Technology Officer, Lenart leads the development of systems that power both our guest experiences and in-house operations. From intuitive booking platforms to behind-the-scenes tools that support our team, he ensures technology enhances every part of the journey—before, during, and after the hike.
We handle itineraries, accommodations, and anything else you prefer not to deal with, so you can enjoy a carefree holiday.
Flexibility is our middle name — whether you want more or less, or just beyond ordinary, we’ll make it happen.
We are a financially protected company, fully bonded and insured, keeping your money safe and allowing you to travel with confidence.
Our 24/7 customer support is where we show our passion, bringing you a better experience by making your well-being our number one priority.
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